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XYPN Radio

XYPN Radio is dedicated to building a community of fee-only financial planners who are ready to make the dream of serving next-generation clients into a profitable and successful reality. With an honest and forward-thinking perspective, host Alan Moore, various guests, and occasional co-host Michael Kitces deliver insights and knowledge to advisors in the financial planning industry who want to build better businesses that serve Gen X and Gen Y clients. Through the expertise of leaders in the field and case studies from financial planners like you, the discovery of how you can serve your own generation to help them achieve their financial goals starts today.
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Jan 25, 2023

Whether you live in a single or dual-entrepreneurial household, have children you’re balancing in that equation, or are just looking for effective tips to convert prospects into clients, this episode is for you!

In this fun and informative conversation with XYPN member Sarah Ponder, CFP®, MBA, founder of Real Estate Wealth Planning, Sarah joked that she's 37 and on her fifth and hopefully final career.

She started out in the Enterprise Car Rental Management Training program, then ended up in a financial literacy software startup before getting her MBA. She was then recruited to Dimensional Fund Advisors, or DFA, where she moved up into a regional director role, during which time she got her CFP®.

She always knew she would launch her own firm one day and decided that the fall of 2020 right in the middle of COVID was the right time. We talked about her decision to become an entrepreneur as she had two kids under four and another on the way, and she had historically been the breadwinner for her family as her husband is a realtor. She said she drank the niche Kool-Aid from this podcast, and after doing a round of interviews with real estate professionals, she decided to specialize in working with realtors.

We talked about her fee structure, successful marketing programs, her new course for realtors, and also how her family has leveraged an Au Pair to be able to support them with childcare so they can build their respective businesses.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/353

Jan 11, 2023

We’re excited to welcome back XYPN member Kay Dee Cole, CFP®, founder of Clarity Wealth Development, on the show today. Kay Dee was on the show back in 2017 and we wanted to bring her back on now, to give us an update on her firm and how things have progressed and changed. I have to say it was hard to find anything that was similar to the business she was running five years ago, aside from her being there and her niche.

Kay Dee shared the various transitions that have happened from splitting with a business partner, finding her integrator, which is something we talked a lot about, building up the team, selling a portion of the company to her employees, and ultimately setting herself on a path to spend more time on passion projects.

If you’re interested in being really intentional about building the business that makes sense for you and where you're at in life, this episode is for you!

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/352

Dec 28, 2022

At XYPN we talk a lot about community. This holiday season feels like a great time to celebrate what a powerful gift being independent, but never alone can be.  So, we invited three members of an XYPN Mastermind Group, Dillon Cobb, CPA, CFP®, Andrew Gray, CFP®,  and Allen Mueller, CFA, MBA, to share how their group has become a gift that “keeps giving” toward their personal and professional successes. We’ll hear about how the group has become a place of shared strengths and divided weaknesses – kind of like a family.  A family whose support betters themselves, their firms, and their clients.  It’s impact acceleration at its absolute best.

Their varied backgrounds and unique paths to launching their own firms enrich and inform their conversations as do their commonalities – like facing the challenges of raising young kids and building solo practices. We had a wide-ranging discussion about the value of a mastermind group – from helping navigate family dynamics playing out in their firms to imposter syndrome. You can feel the difference their support of one another has made in their lives and practices.  If you are already in an XYPN Mastermind Group, you’ll recognize the positive impact and feelings our guests share.  And if you aren’t – you may find yourself seeking the powerful gift of community by the time you're done listening to this episode.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/351

Dec 14, 2022

We’re excited to welcome XYPN member, Daniel Yerger, MBA, CFP®, ChFC, AIF, CDFA, founder of MY Wealth Planners, a fee-only firm based in Colorado on the show today.  Today’s podcast follows Daniel’s career path from joining the Army and specializing in PSYOPS to becoming an IT manager for IBM before deciding to pursue financial planning.

He effectively started his own firm at a broker-dealer because he didn't have a salary to build his own client base from scratch. Looking back, if he found a salary position in financial planning, he would have taken it and maybe would have never started his own firm.

In this show we talk about the importance of meeting like-minded financial planners and his decision to launch his own RIA after attending an FPA NexGen conference. We cover a variety of other topics, including fee structure and using net worth in fee calculations as well as leveraging interns in his practice - one of whom ultimately became his associate advisor. He discusses the importance of firms hiring and paying interns in order to expose more young people to the work we do as financial planners. We closed our discussion on his PhD research on financial advisory fees, advisor compensation, and ultimately how the fight on Twitter regarding fees is really missing the point.

If you’re interested in the importance of finding a passion that fits and exposing next generations to financial planning, this show is for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/350

Nov 30, 2022

We’re excited to welcome XYPN member Jessica Goedtel, founder of Pavilion Financial Planning, on the show today. Jessica started her career thinking she wanted to be an archeologist. After a few jobs and a few different industries, her love of personal finance brought her to her first job in financial planning. She worked for a couple of different firms, including an online startup RIA, and learned as much as she could about doing financial planning and the types of clients she wanted to work with before ultimately launching her own firm in September of 2021.

Jessica has two niches listed on her website’s home page: tech workers and online sex workers. We talked about the decision to have two niches, which she admits can be difficult at times, but also wouldn't go back and change it if she could. We dove into the service model and fee structure of both niche markets and how she's ultimately bringing value to her clients, including how she has incorporated tax preparation and tax planning into her business just over a year in, and she's doing amazingly well. This is an interview you don't want to miss.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/349

Nov 16, 2022

Today we welcome XYPN member Andy Panko, CFP®, RICP®, EA, founder of Tenon Financial, to XYPN Radio.

Andy always knew he wanted to be a financial advisor—but the harsh reality of financial planning opportunities (or the lack of them) for a fresh college graduate was discouraging. So, Andy spent the first 19 years of his career working in insurance, banking, and brokerage firms. It was in 2016 that Andy discovered XYPN Radio and realized that his dream of helping others with their finances could be a reality.

Andy spent the next three years preparing to launch—and that preparation really paid off. COVID soon followed Teton Financial’s 2019 launch. Rather than seeing this as a roadblock, Andy took it as a sign to double down on his marketing efforts, and it paid off handsomely. He got his first client in June 2020 and quickly reached capacity at the beginning of 2022. Andy is truly passionate and candidly talks with us about his growth and how he has worked to intentionally build a high-efficiency solo practice.

If you’re interested in working with clients to and through retirement and building a great firm in the process, this is the episode for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/348

Nov 2, 2022

Co-Founders Alan Moore and Michael Kitces review the highlights of the sixth-annual Member Benchmarking Study in this episode of XYPN Radio. Each year, the study gathers information from XYPN member participants to get an accurate picture of how advisors are doing in their firms.

This episode tells the data-backed story of an XYPN firm's journey, from the average growth in revenue, client profitability, and client relationships, to the value of community. Alan and Michael pull graphs from the study to paint a clear picture of what’s working and not working for member firms. And yes, the survey includes insights from XYPN members who started with the Network from scratch that yields incredibly impactful for those considering starting an independent fee-for-service RIA.

If you’re interested in learning what really works for fee-for-service advisors, then this is the episode for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/347

Oct 19, 2022

We’re excited for today’s episode with Nancy Hetrick, AWMA, CDFA, founder of Smarter Divorce Solutions—serving clients through collaborative divorce. Today, Nancy represents both a financial neutral and mediator for her clients and remains committed to a kinder, gentler divorce process for all involved.

After her own divorce in 2007, Nancy realized just how few resources were out there for people getting a divorce. Traditional divorce proceedings include clients each bringing their own financial advocates to the table. Nancy wanted to play a role in offering better choices to people facing this unfortunate reality and became a Certified Divorce Financial Analyst. The Smarter Divorce Solutions tagline captures her passion: No lawyers. No judges. No courtrooms. That’s how Nancy has reimagined the role of financial advocacy during divorce proceedings.

Nancy is truly dynamic and shares with us some of her most fulfilling experiences as an advisor—from serving clients through collaborative divorce to creating a CDFA training. Last year, Nancy made the decision to sell the wealth management side of her business to focus exclusively on building her divorce planning practice, which is growing like crazy. The divorce planning practice side of her business will do over $1,000,000 in revenue this year alone. Nancy has a lot of great advice to share with you today—from finding your groove within the divorce niche to marketing FYI’s.

If you're interested in working with divorcing clients or just want to learn the power of a niche, this episode is for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/346

Oct 5, 2022

Today we talk to Maggie Beach, CFP®, CPA/PFS, and XYPN Member who is the founder of NexJenn Financial Services—a fee-only firm servicing the real estate niche—and NexJenn CPA—an accounting firm that specializes in individual and trust taxation. Today’s podcast is full of information as Maggie shares her expertise in real estate, and how her early career path gave her the ability to provide advice on a personal level.

In this show, we talk about everything in the real estate niche, from prospecting to outsourcing. For Maggie, real estate isn’t just a niche, it’s a family business. Maggie uses her personal experience in real estate investing to provide a holistic approach to advice to her clients. She also talks candidly about what it’s like to offload aspects of her business. Bottom line? Trusting your instincts is one of the most important skills advisors should hone while building their firm.

If you’re interested in real estate as a niche, and finding better ways to serve your existing clients, this show is for you. 

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/345

Sep 21, 2022

We’re excited to welcome XYPN member Cody Garrett, CFP®, founder of Measure Twice Financial—an advice-only firm based in Houston, TX. After 10 years in the music industry, Cody jumped into a career in financial planning. As Cody learned about financial planning, he shared blogs to teach others at the same time. His generosity changed the trajectory of his career.

Cody lasted two and a half years at an RIA before the floodgates opened. Dozens of clients started reaching out wanting planning advice—without investment management. After two months, he generated more revenue than an entire year. So, he made the decision to go solo.

In this episode, Alan and Cody discuss the importance of empowering clients to get involved with their finances. Measure Twice Financial leads by example—simplifying financial topics to help DIY investors to align their money with their values. Cody built his firm from the ground up, finding his ideal client before choosing a service model and fee structure. His goal is to change the perception of a financial planner's role by increasing the transparency of planning.

If you’re interested in advice-only planning or are looking to align your professional goals and values, this episode is for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/344

Sep 7, 2022

Today, we talk to XYPN member Ethan Miller, CFP®, founder of Planning for Progress—a fee-only firm based in Washington D.C.

Ethan started his career in labor and union organizing which gave him the passion for working with individuals one-on-one to empower them to make the world a better place. Financial planning seemed to be the perfect way to help clients lead socially responsible lives while building financial stability. He launched Planning for Progress in 2016 part-time to build slowly (and remain an active part of movements for social and economic justice). After 4 years, his network and niche aligned. Ethan relaunched in 2022 as a full-time advisor and now serves 70 clients in a calendar year.

This episode is fun—and brutally honest. Ethan shares his experience of transitioning between service models to fit his ideal client by embracing both comprehensive and project-based service models and getting his existing clients on board.

If you’re thinking about starting a firm part-time or looking for ways to incorporate your values into your business, this episode is full of advice for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/343

Aug 24, 2022

We’re excited to welcome XYPN member, Rachael Burns, CFP®, CDFA®, founder of True Worth Financial Planning, on the show today. Rachael’s start in financial services and life experience have allowed her to build a practice based on empathy and education.

The day after learning she was pregnant with twins, her family faced the news that no one should have to hear: her husband had a brain tumor. Shortly after the birth of their twins, the COVID pandemic hit. The next year was challenging—to say the least. In this interview, Rachael talks candidly about finding #XYPNRadio during the pandemic and the role that it played in taking the leap to start her own firm. She soon realized that opening her own fee-only firm was a real possibility and found the courage to launch. Rachel’s leap of faith paid off—after two years, she now has found her niche helping women manage money stress to deal with what really matters.

Rachael's story is incredible, as is her commitment to advising with empathy. You don't want to miss this episode.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/342

Aug 10, 2022

We’re excited to welcome Colton Etherton CFP®, XYPN Member, and owner of Out of the Office Planning to the show today. On this episode, Colton talks us through his professional background, which includes starting his career in the banking side of financial services, transitioning to Merrill Edge, Schwab, then an independent RIA, all before launching his fee-only firm with a tattoo artist niche.

Colton shares the impact of his unexpected unemployment in the launch of his firm in January of 2021 and how his banking background gave him the confidence to build his own firm from scratch. After 9 months of business, Colton scrapped his niche nine months in to be the go-to resource for tattoo artists on his schedule. His firm is now growing incredibly fast, bringing in 10 clients in 6 months, on a schedule that prioritizes his personal and business goals.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/341

Jul 27, 2022

We’re excited to welcome XYPN member Sharon Weaver, CFP®, the founder of Mission Financial Planning, on the show today. Sharon has been a CFP® for over 25 years but had never actually done a financial plan until she launched her firm 11 years ago.

Some early dentist clients from a center of influence referral eventually led her to go all in on working with dentists. She's been growing her network of dentistry practice consultants, bankers, and insurance folks who work with dentists and is also networking with investment managers who refer clients to her because she is advice-only, meaning she doesn't manage investments. She's been growing her firm and has started hiring for support. Sharon talked about the decision to hire and what she's looking for in a second planner. If you're interested in learning more about what it’s like to work with dentists and hire on a second lead planner, this episode is for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/340

Jul 13, 2022

We’re excited to welcome XYPN member Chad Holmes, founder of Formula Wealth, on the show today. Chad always knew he would be an entrepreneur and discovered financial planning in high school when his grandparents invited him to sit in on a meeting with their financial advisor. He started his career in public accounting as an auditor, thinking it would help prepare him to be an advisor because accounting and finance were basically the same things, right? Not really, and Chad is glad to be on a different path now.

Before ending up at an RIA actually doing financial planning, an unexpected pregnancy, and his wife getting a fellowship across the country led him to decide to launch his own firm. This was in 2020, in the middle of COVID, in a new state. Chad shared how they made it work as a family for him to be able to pursue his dream of entrepreneurship while also supporting his wife's career. Now he works part-time and has taken on the household responsibilities, and is building a great firm focused on helping clients that our industry has historically underserved.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/339

Jun 29, 2022

We’re excited to welcome XYPN member Ryan Greiser, founder of the Pennsylvania-based financial planning firm Opulus, to the show. Ryan started his professional career as an athletic trainer before a client recruited him into a financial planning firm, where “financial planning” was actually just cold calling and selling insurance. Ryan lasted three years before moving to a broker-dealer, and while he was able to do more planning there, he was still expected to sell insurance—and a lot of it at that.

Ryan ultimately launched his own firm in 2019, and has been on a rapid growth trajectory ever since. Most recently, Ryan has been building out a cryptocurrency offering to support his clients, which has become a big driver of new business for his firm. In this episode, we talk extensively about Ryan’s cryptocurrency offering, going into the details of how he designed it and his vision for the future.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/338

Jun 15, 2022

We’re excited to welcome XYPN member Patrick Clark to the show today. Patrick is the founder of Neshaminy Creek Advisors, a fee-only firm specializing in volunteer firefighting companies and their firefighters in Bucks County, PA.

Patrick has been in the industry for almost 30 years, starting out on the investment side of the business before getting introduced to financial planning through a friend and eventual business partner. He launched his own firm four years ago with just one volunteer firefighting company, but has quickly grown. Patrick shared how his niche is starting to compound with referrals from existing clients, and referrals from an accounting firm that also exclusively specializes in the same niche and the firefighters themselves. His story is a great example of why having a niche truly is so powerful.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/337

Jun 1, 2022

We’re excited to welcome XYPN member Reese Harper to the show today. Reese is the founder of Dentist Advisors, a virtual firm based in Salt Lake City, UT., focused on serving (you guessed it) dentists. Reese started his firm in 2007 after working at Northwestern Mutual, and he had one dentist client as part of a book of business that he left with.

After experiencing 2008 and his first year of running his firm, he decided to go all-in and focus exclusively on dentists—and this is at a time when having a niche wasn't the cool thing to do. As the firm grew, he saw the need to provide more ongoing monitoring of clients' financial situations and started building some highly-functional spreadsheets to provide value to his clients. Then he shared a few of those spreadsheets with other advisors to get their feedback and input and has now built out a tech company named Elements to provide all advisors with the ability to monitor and provide proactive recommendations to their clients.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/336

May 18, 2022

We’re excited to welcome XYPN member Danielle Harrison MBA, CFP®, CFT-I™, the founder of Harrison Financial Planning, a fee-only firm based in Columbia, Missouri, on the show today. Danielle was destined to be a financial planner, starting all the way back in middle school as a kid fascinated by finance. The only problem? Her perception of financial planning as product pushing and sales-based—until she learned about fee-only firms.

She entered financial services as a bank teller at age 16 and eventually moved into the wealth management side of the bank. After going on maternity leave with her second child, she came back to a less than ideal situation that ultimately led her to launch her own firm in January 2021, well ahead of her schedule for doing so and in the midst of COVID. In this interview, Danielle is open and honest as she tells her story about the difficulties and challenges of her first year in business. But she’s persevered and is building an inspiring firm that supports her family and their goals.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/335

May 4, 2022

Today’s episode is a shift from our typical one. Alan Moore, CEO and Co-Founder of XYPN, joins Maddy for a conversation about some changes that are happening—good ones—with the leadership structure at XYPN, their roles, and this podcast. As you’ll hear, over the past ten months since Alan was on last, XYPN has continued to grow and formalize, which means Alan and Maddy’s roles are shifting.

Alan discusses his move back as the host of #XYPNRadio, and Maddy’s shift away from being the host. For over 100 episodes, Maddy has interviewed XYPN members, allies, and teammates about a range of topics—listeners have been through COVID and more together with Maddy, and she shares how thankful she is for the support of each and every listener. She has found so much joy in being able to bring stories of success to each of you, and inspire some of you to go out on your own.

If you want to hear more about the future of #XYPNRadio and how you can shape it by filling out a listener survey telling us what you love about the show and want to hear more about, then this episode is for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/334

Apr 20, 2022

Today, we talk to Cynthia Meyer, a CFP®, CFA, and XYPN Member, who is the owner and founder of Real Life Planning—a fee-for-service firm dedicated to supporting real estate investors. Today’s podcast is full of information as Cynthia shares her expertise with real estate, and how she’s been able to create a service model that has allowed her to scale to 50 clients in her first three years.

We talk about everything from the real estate bubble to how she is able to leverage her campaign management experience. Cynthia exudes enthusiasm for her work, her clients, and her niche—and it’s contagious. Cynthia is also a power user of the XYPN Network and has effectively launched the highly-productive Real Estate Investment study group within the XYPN membership community, and she speaks about how giving back has given her so much value in return.

If you’re interested in real estate as an asset class, and how to serve clients who are too, then this show is for you. 

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/333

Apr 6, 2022

Today’s interview is with Leo Marte, CFP®, the owner of Abundant Advisors, a virtual fee-only firm that specializes in serving Christian professionals. Leo joined XYPN and launched his firm in 2020 after spending a dozen years at Vanguard, managing a large team, and working with thousands of clients.

We talk about what it was like for Leo to leave a meaningful institution and career to chase a different dream of serving clients that better aligned with his personal goals. He discusses what it means to be a great advisor to his high-net-worth clients, how transparency is what draws folks in, and he talks about the intentionality he has around his growth. Leo charges a flat fee and AUM, which provides him access points to work with folks he may not be able to otherwise. We discuss a second business he’s developing, and he reminds us that there’s never a right time to do things.

If you're ready to transition out of your institutional career, then this show is for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/332

Mar 23, 2022

Today, we talk with two advisors who launched their firms in the past six months. This is a different kind of podcast that gives folks an inside perspective on what it’s really like in the first year. Instead of talking to people about how their first year was in hindsight, Elaine King and Scott Alan Turner, fee-only RIA owners from Florida and Texas respectively, share what it’s like to figure things out right now—as they’re doing it.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/331

Mar 9, 2022

We’re excited to interview XYPN’s very own Director of Advisor Education, Kori Lennon. Kori pulls the strings for all of the educational programming for XYPN members—from our coaching offerings to our webinars. They are the ears and eyes of our community, always learning about what advisors need to stay up to speed.

Today, she talks about her team's work to support advisors on their entrepreneurial journey and shares excellent wisdom about what it takes to prepare for and start your own firm successfully. Kori tells us about the emotional and mental struggles she senses in some of our new members and what advisors can do to combat some of the inevitable challenges of being an entrepreneur. She gives us three things every future entrepreneur should focus on and shares her perspective on burnout and how to avoid it. Kori and her team are gearing up for the biggest year yet within the Advisor Education department, and you’ll hear all about how you can expect to be supported by their team when you launch your firm. 

If you want to know how to prepare for your first year in business holistically, then this episode is for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/330

Feb 23, 2022

Today we’re talking with advisors at a different stage of their business development than those we normally feature⁠: two XYPN members who are in their first six months of launching their firm. Chao Zhang and Stefanie Pickard⁠ are in the midst of figuring things out as their firms get off the ground.

This podcast is fun—and brutally honest. Despite both Chao and Stefanie having a 10-year financial runaway as they started their firms, the conversation is transparent around imposter syndrome and how they wished they had done things differently. We talk about how many hours they really spend working on their firms, and what has slowed them down. Both Stefanie and Chao approach their firms with different perspectives and have different goals for themselves, but they share so many commonalities about how they feel about launching their firms and what it’s done for them personally.

If you’re interested in what the first six months are really like, this episode is for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/329

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