Embracing your authentic self can be terrifying, but our guest today took the leap and built an amazingly successful RIA by connecting with her niche. Our guest today, Lindsey Young, CFP®, and founder of Quiet wealth, shares shares her journey, and how she found success. Lindsey navigated diverse career terrains, from strategy consulting to the Peace Corps, tech in San Francisco, venture capital, and investment banking. Her decision to transition before starting the firm, driven by authenticity moving forward, resonated with her clients.
On this episode, Lindsey shares her unique sales process, targeting successful LGBTQ professionals with a focus on clients with a net worth of one to five million. The conversation delves into her marketing strategies, emphasizing the significant return on investment from Google Ads and overall SEO efforts. Lindsey's experience offers a nuanced perspective on building trust within the LGBTQ community and highlights the broader appeal of her approach, serving both LGBTQ and straight clients. Join us for a deep dive into Lindsey's flat-fee model, her compensation structure, and the challenges and opportunities she encounters as a financial planner. If you want a real world example of successful niche marketing, be sure to tune in!
Join us this week as we explore Prosp(a)rity, a non-profit dedicated to nurturing, uplifting, and advancing Black women, and ultimately positioning them to pay it forward to their communities and next generations. Bri Franklin, Co-Founder of Prosp(a)rity, shares her journey — from post-Ivy League student debt to catalyzing change.
This episode, Bri emphasizes the urgency of addressing predatory lending and student debt, spotlighting the systemic changes required. She details the programs Prosp(a)rity, champions. If you're a financial advisor seeking meaningful involvement, Bri outlines avenues for your impactful contribution. It's more than personal finance; it's about fostering resilience, community, and pursuing financial empowerment for all.
What you’ll learn from this episode
Bri founded The Prosperity Project in 2020 during the Black Lives Matter movement.
The initiative was sparked by the recognition of the disproportionate financial struggles faced by black women.
She conducted a survey on LinkedIn involving 18,000 people, highlighting the severe financial impact on black women.
Initial corporate support in 2020 waned, prompting the organization to explore revenue-generating activities such as speaking engagements, the "UnDEBTfeated" show, and are working on an app.
The organization operates on three pillars: interception (HIRE for students), intervention (35 to free for debt relief), and interference (systemic disruption through corporate engagements).
Encourages financial planners to participate in preventative work, especially in high schools, and seek partnerships for increased outreach.
The organization is adapting its models based on insights from financial practitioners.
Bri is exploring collaborations, live shows at conferences, and continuous learning to ensure sustainability and scalability.