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Behind The Advisor

Behind the Advisor, an XYPN Podcast, takes you behind the scenes of what it really takes to launch, run, and grow a successful fee-only financial planning firm. Through candid conversations with industry leaders and real-life advisors, we uncover the challenges, victories, and lessons learned along the way. Whether you’re starting out or scaling up, this podcast delivers the front-line insights and actionable strategies you need to build a thriving, purpose-driven firm—on your terms.
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Aug 28, 2019

Today's guest has found impressive success working with retirees and soon-to-be retirees in the oil and gas industry, and by employing a unique fee structure that he has found suits his niche. Michael Rahn is the founder of The Sum, a financial planning firm he has grown phenomenally fast, and now serves 21 ongoing clients with a $4,500 annual fee minimum.

In this episode, Michael shares why he decided to leave a large retail-focused firm—where he worked for over 10 years—to start his own RIA, as well as how he achieved such massive growth for his business. Listen in as he shares his best tips for growing a firm, his hiring plans for the future, and more.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/218